DEFINING A CATEGORY

We created the original Naked Juice brand identity and consumer packaging, introducing America to premium, organic ready-to-drink juices and smoothies. Our branding challenged the juice category by communicating radical transparency and nutritional purity—positioning "nothing to hide" simplicity as the new standard. The brand pioneered mainstream demand for cold-pressed beverages before consumers even thought to ask.

  • Naked Juice

    • Identity

    • Product Packaging

    • Design + Visuals

    • Appeal to Health Conscious Audience

    • Reflect Benefits and Ease of Liquid Super Foods

  • • Identity + Touchpoints

    • CPG Packaging

*Current packaging shown reflects brand evolution under PepsiCo ownership and does not represent our original design work.