brands built to last.
Cynthia Lloyd
Founder + Brand Architect
As the founder of Brilliant Brands, Cynthia is a passionate and driven brand architect who cherishes the opportunity to collaborate with and empower business owners by providing the insights and tools they need to craft unforgettable brands.
From age 7, she has been fascinated by how major brands, from cereals to luxury cars, achieve worldwide recognition and excellence. This fascination has instilled in her a deep-rooted belief that well-built businesses have the power to spark profound emotional connections and scale to unimaginable heights. She has dedicated her extensive career to bringing these visions to life for her clients.
Cynthia studied Visual Communication at both UCLA and Otis College of Art & Design and is currently writing her first digital course on brand strategy called “Vision to Victory.”
meet some of our brand-builders
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"My only regret is that I didn't know about Brillant Brands when I started my career in Real Estate Development..."
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“A real game-changer in creating clear brand vision, and achieving ambitious business goals"
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“Cynthia is a next-level creative leader and insightful branding director.”
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“Working with Cynthia has been such a gift!”
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“Turning my passion into a thriving brand has been one of the best decisions I’ve ever made."
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"The wisdom and passion for encapsulating business vision into cohesive launch & scale strategies has resulted in beautiful and engaging storytelling for our brands."
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"An amazing brand strategy experience, and such a pleasure to work with."
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"A winning formula for those who wish to create, update or market products with a clear brand voice."
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"Being the creative director of a large number of SKU's in the speciality food space is no small task. Cynthia and her team managed it beautifully!"
