EXERCISE SHOULD BE GOOD FOR YOU.

Most conventional sportswear are covered with toxic chemicals like PFAS for water wicking and stain resistance, dyes and synthetic additives. It was our job to drive this message home both strategically and visually, encouraging consumers to avoid these fast-adsorbing exposures and reduce their environmental impact by switching to plant-based activewear.

  • Alive & Vibe

  • To relay full transparency about the chemical-laden materials commonly found in modern sportswear.

    • Radical Innovation + Positioning

    • Unique Identity

    • Theme + Design

    • Appeal to Demographic of Active Women 18-40

    • Full Sustainability and Corporate Social Responsibility

  • • Naming

    • Identity

    • Copywriting

    • Website

    • VC Deck

    • Marketing